The result is mainly attributed to the increase in emerging markets, especially in Asia and the U.S. market recovery to record levels.
The Chinese market grew by 43.6%, setting a new record with nearly 300 cars sold. If you add Hong Kong and Taiwan and we consider the so-called South China Sea area, the total reached 478 cars (+23.8%). That number places the fourth Asian market in the world in terms of sales.
In countries in the Middle East have been sold 349 cars last year’s excellent level was maintained despite unfavorable economic conditions.
U.S. set to turn a new record, up by 12.7% in 1576 after selling the car. North America as a whole (including the U.S. and Canada) has confirmed its position as the primary market, representing 26% of worldwide sales.
European markets have remained stable, the UK has absorbed 467 cars, plus 58 items from 2009. Signs coming from Eastern Europe are also positive. Though the region is still secondary in importance in terms of total sales, it grew by almost 5%.
Opening the Indian market was confirmed, the first Indian dealership and will be officially opened in New Delhi this spring, and the second in Mumbai by the end of the year. India will bring to 58 the number of countries in which Ferrari is now official.
This year’s net income reached EUR 1.9 million (up 7.9 percent) and commercial profit of the year reached 302.7 million euros (climb by 26.9 percent).
Commercial profitability reached 15.8%, one of the best results in the history of Ferrari.
Another excellent result was recorded in net cash flow industry in 2010. It reached 630.8 million euros and demonstrates self-financing capacity of the mark. Cash flow reached the turn at over 290 million euros.
Brand investments accounted for 15% of turnover. These investments do not include those made in Formula 1 in 2010, Scuderia Ferrari Marlboro competition that has returned to the podium.
The California gaining more and more customers due Hele system, which, in conjunction with Stop & Start technology reduces CO2 emissions by 23% and guarantee maximum efficiency through intelligent control of all machine components.
458 Italy went on sale in 2010 immediately caught the attention of the market becoming the reference model in its segment.
The limited edition has been successful 599 GTO, all 599 copies were sold even before the car will be officially presented at the Beijing Auto Show.
In turn, we provide customization and Ferrari have made a significant contribution, a second shop was opened in Maranello, with one in Tokyo and another in New York.
Also, the number of stores grew in 2010 by Ferrari prestigious openings of new units on Park Avenue in New York and Johannesburg, where Ferrari Store has already been completed by a new one, the total number reaching the Ferrari Store in the world 40.
On the licensing activities of the most important novelty was a huge opening in November 2010 Ferrari World Theme Park in Abu Dhabi. In its first months of activity, the park has exceeded expectations, and the Ferrari Store inside and quickly became the most profitable of all units Ferrari Store worldwide.
They also increased activities on the Internet, the website managed to reach the mark to 300 million hits. Ferrari on social media channels, including Twitter and Facebook, have registered increases, account for drawing up three million members.
Ferrari Museum Maranello for the first time drew over 225,000 visitors, over 60% of them from outside Italy.