Toyota tops the list of 50 greenest brands. According to a report published by the British consulting firm Interbrand for 2012. Johnson & Johnson is second and Honda is in the third place.
The report, coming out for the second year in a row, examines the gap between the environmental activities of leading companies, compared to how consumers perceive them. This year the 8 vehicle companies rule the list, including Volkswagen in the fourth, BMW in 10th, Ford has climbed from 20 to 15, Mercedes 16 and Nissan came 21.
These data can be explained by the ambitious targets set by the car companies themselves in regard to efficiency in fuel consumption, reducing energy consumption in factories and reducing emissions, alongside the introduction of cars with propulsion systems that are not based on fuel such as electric vehicles and hybrids.
Mercedes hybrid car
Ford is also one of the companies that registered the largest increase in ranking from last year, due to significant improvements in performance and for adopting an attitude of transparency. The report notes its better ability to maintain a green image while improving the green performance as well.