History of Nissan

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              History of Nissan

     Nissan Motor »(Nissan Jidosha Kk), the Japanese industrial corporation specializing in the production of cars, trucks and buses makes Nissan» (Nissan) and the Datsun »(Datsun). Also produces sport boats, satellites, etc. Headquartered in Tokyo. Company after the Asian crisis of 1998 has teamed up with Renault.
             Reason for Nissan
    Nissan has entered the market with sales reaching an impressive figure for those years – 20,000 cars per year.
        1911
    History of Nissan begins with the opening of the automobile plant Kwaishinsha Co., Founded in 1911 by the pioneer of the Japanese automobile industry, Mr. Masuhiro Hashimoto (Masujiro Hashimoto) in the area of Azab-Hiro (Azabu-Hiroo) in Tokyo.
    He was later released on a small, similar to the box, the passenger car of their own design, which debuted a year on the market under the name of Dat Car. Its maximum speed was 32 mph. Name Dat is an abbreviation of the first letters of names of the three major sponsors of Mr. Hashimoto: Kenhiro Den (Kenjiro Den), Rokuro Aoyama (Rokuro Aoyama) and Meytaro Takeuchi (Meitaro Takeuchi). Besides the name of Dat in Japanese means “lively, alert.”
        1933
    The official date of establishment of Nissan is 26 December 1933, when the company was founded the predecessor Jidosha Seizo Co., Ltd. with an authorized capital of 10,000,000 ¥. President of the company was appointed by Mr. Yoshisuke Aikawa (Yoshisuke Aikawa). .
         1934
    June 1, 1934 the company name was changed to Nissan Motor Co., Ltd. Started exporting the first cars Datsun in Asia, Central and South America in the amount of 44 cars.
Construction was completed on the first factory Nissan – Yokohama Plant.
         1935
    The first Datsun passenger car rolled out of the plant Yokohama in April 1935. At that time, Nissan switched to using only Japanese-made components and set the press for the production of body panels, thereby putting an end to manual processing of sheet metal.
    Adopted the first corporate symbols: red circle symbolizes the rising sun, blue – the sky. The slogan of the time – “Sincerity brings success.”
    Post-war reconstruction
    Restoring production after World War II, Nissan has created several legendary models.
          1943
    In late 1943, in the midst of World War II, production of cars and trucks has been completely terminated. In September 1944 the head office of the company Nissan Motor Co. moved to the Tokyo District Nihonbashi (Nihonbashi).
           1947
    In 1947 it was re-started production of passenger cars Datsun. The company began to increase its production after a forced shutdown of plants.
           1951
     Nissan has used its experience in manufacturing military vehicles, which was considerably deepened during the Second World War, and released the legendary SUV Patrol. Wheel-drive model with 85-horsepower 6-cylinder engines surpassed by engine power and capacity of American car Willis Jeep.
           1953
     Contradictions between the staff and management of the company resulted in a 100-day strike of workers. After the resolution of this conflict was created by the Union of Workers of Nissan Motors – a new trade union organization. The Union aims to create the modern relationship between workers and managers, based on the principle of mutual trust and respect.
            1958
     In 1958, Nissan Motor Co. started to export cars to the U.S.. In September of that year, two cars Datsun 210 participated in the Australian Mobil Gas Trial Rally, one of the most difficult rally in the world, and won the championship in its class.
      Nissan has released the production line high-performance car Datsun Bluebird, designed for personal use. At that time, Japanese cars were considered less practical than imports, as demanded by the driver a lot of effort when braking. One remarkable feature of the Bluebird was the first application of the front brakes with booster that enabled even the frail women inhibit a touch on the pedal. The first generation Bluebird embodied the traits of a reliable, attractive and durable car.
             1960
     Two years after the first sales of its cars in the U.S., Nissan opens new branch Nissan Motor Corporation USA (NMC) in California. 
       Nissan in Europe
      After the successful development of the Americas and Australia, Nissan has strengthened its position in the European market.
             1962
       Nissan is beginning to export cars to Europe.
             1966
       Nissan absorbed by «Prince motor company», which extends the company’s staff of highly qualified engineers, and range of cars updated contemporary models Skyline and Gloria.
             1969
       Launched the legendary 240Z. With an engine cylinder capacity of 2.4 liter capacity, 150 hp and the dynamics of the Porsche model 240Z has been more than two times cheaper than its German rival. 250Z was voted the best-selling sports car in the world in the 70-ies. 500,000 cars Datsun 240Z was sold in less than 10 years.
             1973
        In the midst of an energy crisis model Nissan Sunny took first place in tests to evaluate fuel economy, organized by the U.S. Agency for Environmental Protection (EPA), and gained tremendous popularity in America.

              1980
        Nissan has acquired half the shares of the company «Motor Iberica, SA» in Barcelona, Spain.
        In the city of Smyrna (Smyrna), Tenn., based company «Nissan Motor Manufacturing Corporation USA» (NMMC).
Aggregate exports rose to 10 million cars a year.
              1983
         Company «Nissan Motor Iberica SA» (Spain), launches a model Patrol, which a year later won the prestigious Rally Paris-Dakar.
This year, the name Datsun, under which products are sold to Nissan, has been unified under a single brand – Nissan.
             1984
         In Sunderland (Sunderland) was founded «Nissan Motor Manufacturing (UK) Ltd», the assembly line which soon went down the first car model Bluebird.
             1988
          In the UK, the company was founded «Nissan European Technical Centre Ltd.» – European Technical Centre of Nissan.
          In Italy, based company «Nissan Italy», which first received the status of National Trading Company (National Sales Company, NSC) – the official exclusive distributor of Nissan in the country.
         Market development
         Company «Nissan Europe», already stand firmly on his feet, starts to actively develop and win various prizes.
             1989
          In Amsterdam based company «Nissan Europe NV» (NENV), which monitors the representation of Nissan in Europe, including the development of production, optimizing the supply and stock transactions.
              1992
          In Germany, founded «Nissan Design Europe GmbH».
          Nissan Micra, designed by renowned Japanese designer Mr. Tokuishiro Hosaka (Tokuichiro Hosaka) and collected in Sunderland, United Kingdom, begins to be sold in continental Europe, opening an era of super-mini cars. In 1993 the car won the title of ‘Car of the Year.
              1993
          Company «Nissan Motor Iberica SA» launches all-wheel drive models Terrano II for the European market. Model receives international recognition and in 1999 took more than 15% of the production program of the plant in Barcelona.
               1994
           Unit «Nissan Motor Manufacturing (UK) Ltd.» Receives Queen’s Award for outstanding contribution to export performance for three consecutive years.
In the same year, Nissan won «Global Environmental Award» for their significant contribution to the system of protection of ecology and the environment.
                1997
           Nissan vigorously worked on issues of environmental protection. The company’s efforts to protect the environment include the creation of refined power sources for automobiles and extensive activities for re-use of natural resources. In 1997, Nissan has developed a “hybrid electric car» (hybrid electric vehicle HEV), running on both petrol and on electricity.

           Nissan is also actively expanding the use of transmission with continuously variable gear ratio Hyper CVT, which offers greater fuel economy. In 1997, Nissan began selling cars Primera and Bluebird with a system of Hyper CVT.
          Nissan’s revival
           In record time, Nissan has overcome financial difficulties, going to a new level of profitability.
                 1999
          Renault and Nissan signed an agreement on the Global Alliance. The agreement leads to the formation of the fourth largest group of automotive companies that produce mass models with an annual release of over 5 million pieces. And the total number of employed 265,000 people.
CEO, Carlos Ghosn (Carlos Ghosn) proposes plan to revive the company – «Nissan Revival Plan».
                 2002
           Carlos Ghosn amazes analysts stating that the results announced by the Nissan Revival Plan achieved a year ahead of schedule. For the next 3 years mapped out a plan entitled «Nissan 180″.
            Nissan is opening its new headquarters near Paris. The new company is named «Nissan Europe SAS».
            Thanks to the Nissan Revival Plan were taken bold steps to increase the attractiveness and competitiveness of products, at the same time has been reduced costs and debt.
            For the next 3 years mapped out a plan entitled «Nissan 180″, which aims to achieve additional sales in quantities of 1 million vehicles worldwide in the period of 3 years, reaching 8% operating margin and zero automotive debt.
            Nissan is opening its new headquarters near Paris. The new company is named «Nissan Europe SAS».
                   2003
            Carlos Ghosn amazes analysts stating that the results announced by the NRP plan achieved a year ahead of schedule.
             Thanks to the Nissan Revival Plan were taken bold steps to increase the attractiveness and competitiveness of products, at the same time has been reduced costs and debt.
            For the next 3 years mapped out a plan entitled «Nissan 180″, which aims to achieve additional sales in quantities of 1 million vehicles worldwide in the period of 3 years, reaching 8% operating margin and zero automotive debt.
             Nissan is opening its new headquarters near Paris. The new company is named «Nissan Europe SAS».

                      2004
             Fiscal year 2003, Nissan has finished with an operating profit of 6.29 billion euros and revenues of 11.1%, reaffirming the company level as one of the most profitable automakers in the world.
At the end of April 2004 was promulgated new three-year business plan Nissan Value-up (Nissan: Increase the value), which entered into force in April 2005.
             The new three-year business plan aimed at growth, achievement of high profitability and return on investment.