Tokyo – Starting from the success of the Kijang, Toyota developed a line of cars ranging from the Hilux, Innova Fortuner taken up from the base, the Innovative International Multi-purpose Vehicle (IMV). Now, the rows of cars have been sold in 140 countries and achieved salesof up to 5 million units.
Toyota Motor Corporation (TMC)recently announced that they have been able to achieve cumulative sales of IMV in the world reached 5 million cars untilthe end of March.
“The goal of this project is to offer high quality vehicles to customers in a timely manner. I am very pleased IMV sales had reached 5 million vehicles,” said Kazuhiro Kobayashi TMC Managing Officer in an official statement which can detikOto, Monday (09/04/2012) .
IMV has been developed since 2004 to then spread to 140 countries in various continents. TMC also produces cars in different parts of the world to achieve a fast supply system and achieve an affordable price to consumers around the world.
Currently, the IMV is produced at 11 locations, including four state designated as a global supply base IMV namely Thailand,Indonesia, Argentina and South Africa.
The fourth base provides a vehicle to market in Asia, Europe, Africa, Oceania, Central and South America, and Middle East. In addition, major components such as diesel engines manufactured in Thailand, gasoline engines and transmissions are produced in Indonesia is produced in the Philippines and India to be distributed to countries that produce IMV.
This series does not take long toachieve success. Sales could growrapidly and achieve cumulative sales of 1 million vehicles in 2006,2 million in 2008, 3 million in 2009,4 million in 2010, and 5 million in March this year.
IMV is welcomed in developing countries which, according to TMC will also be one of them considering the backbone of Toyota’s vision of the future is to position the emerging markets as a priority by increasing the ratio from 40 percent to 50 percent of their total sales worldwide in 2015.