Jaguar-land Rover and Chery Ready to Marry

According to the plan of the country’s two different companies will form a joint venture company to manufacture cars together. However, this marriage must first wait for the approval of the government of China.

If approved in the can, the company will likely be built in the city of Changshu, near Shanghai.

Total investment is estimated to marriage will reach 12 billion RMB by both parties to invest 6 billion RMB for the production of cars reached 130,000 units per year in the same facility with Qoros.

Chinese media as China Car Times reports that Chery is currently seeking funds to a bank in China for joint venture general manager of Chery’s engines Jin Yi Bo denied. But clearly, the rumors that have circulated last week said that Chery will supply engines for JLR products from China.

JLR step is actually a bit late to enter the China market when compared with the German manufacturers who have introduced themselves to China more than a decade ago. Last year Land Rover has achieved an increase in sales to 34,993 cars in China market, up 58% from 2010.

While Jaguar managed to sell 3897 units.

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