Ford Motor Co. said he was ready to do this is not to follow the trend and attract much younger buyers. According to the Wall Street Journal, the next generation of the Mustang is likely to have an aggressive grille and headlight.
The main target of the new generation Mustang in the future are 80 million Americans born between 1980-1999 which indeed is the future market share.
“You can not maintain sales without seeking a new buyer. Yes, you will lose sales, but you need to refresh the population of buyer,” said an analyst Alexander Edwards.
But for the Ford Mustang, the younger generation seems to target especially difficult at this time young Americans are no longer infatuated with cars, but Facebook and the iPad.
Actually, the Mustang’s retro aura has been marketed since 2005 but last year Ford only able to sell as many as 70 438 cars, down 4.4 percent from 2010 and less than half of sales in 2006 to reach 166 530 cars.
Moreover, most current Mustang buyers are buyers aged 51 years and competition in the muscle car segment with its eternal rival, the Chevrolet Camaro just after the rise of increasingly fierce opponent of the blessings of The Transformers movie.