Aston Martin Lagonda has turned to Switzerland in the next chapter of their story to turn Aston Martin into a worldwide brand. Expansion in China and the marque’s popularity in China is well documented given the Chinese market’s insatiable appetite for Aston Martins. Now the British marque has decided to invest in its second strongest European market: Swizterland. Jeffrey L. Scott, the managing director of Aston Martin Europe said that ‘Geneva is a key location in a very important market for Aston Martin’. Let’s look at the reasons why Geneva piqued the management of Aston Martin:
The ultimate destination for luxury: While Paris and Monte Carlo can try and compete with Geneva for the capital of luxury, both cities are behind the Swiss city because of its outstanding pedigree in crafting luxury goods. Geneva’s reputation for watchmaking and jewellery retail puts it in prime position for people who love Aston Martins. The British marque defines automotive luxury which shines during Aston Martin Hire.
Read more in Autos
Established buyers: The market in Switzlerand has been established over decades and centuries to experience luxury in a sensory approach. From the exterior of an Aston Martin such as the new Vanquish to appreciating the classic Aston Martins from the 1960s, drivers in Switzerland and beyond know that the marque is established and here to stay. Aston Martin Rental therefore is the next chapter in a motoring enthusiast’s life in sampling a brand that is iconic in appearance and execution.
Solid infrastructure: Aston Martin already has showrooms in Cadenazzo and Zürich, two places in Switzerland that have an appetite for the marque. By adding a new showroom in Geneva, the company is giving itself a permanent place to attract buyers and renters who want to indulge in Super Car Hire.
The reason why the company continues to open new showrooms is how it connects with buyers. Aston Martin has been successful in creating an aura around the brand because of excellent engineering and a firm fixture in pop culture due to the long held association with the James Bond franchise. Confirmation cleared this year that the Aston Martin DB5 would appear in the new James Bond film, Skyfall, which is set for release later in the year. With such a brilliant start to the year, this new showroom in Geneva is just another step in the right direction. Aston Martin is moving full steam ahead as the company is also preparing for the launch of its new car, the Vanquish, which is being built to celebrate the company’s 100th anniversary next year.
Aston Martin Hire is an excellent avenue to experience what James Bond enjoys during super car hire with the fleet of cars from the Warwickshire-based marque. This is set to grow with the arrival of the Vanquish next year.