A convertible SUV, huh? Range Rover Evoque, the sexiest SUV fromLand Rover will displaytheir Range Rover Evoque ConvertibleConcept at the 2012 Geneva Motor Show. This will mark the Range Rover EvoqueConvertible Concept as world’s first premiumconvertible SUV.
This Convertible Concept builds on the international success of the Evoque and aims to gauge reaction and to assess the potential of reality of the concept through its display at the motor show.
The concept has been developed by Land Rover Design Director, Gerry McGovern and his team. Commenting on the concept, McGovern said: “The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution – instead we have worked with the balance of the Evoque’s lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable.”
The Evoque has been launched to worldwide media acclaim and to date has been honoured with over 90 international awards.
John Edwards, Land Rover Global Brand Director says: “The EvoqueConvertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate’s appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base. We are excited to see the response to this concept as we assess the potential for building on the Evoque’s exceptional success so far.”
The Evoque Convertible Concept will be revealed at Geneva as a design and engineering study. There is no production plans confirmed.