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The German brand, run by Vw, goals to mention the vehicle at April’s China auto show for a 2016 release, according to two people with knowledge of the strategy.
At the potential for problem purist fans of its US$413,000 Aventador carbon-fibre actions car, Lamborghini wishes to do it again the Bmw Cayenne’s success in the fast-growing market for luxurious sport-utes.
The planned vehicle reflects a push to increase profitability at Lamborghini and VW stablemate Bentley, with new models to meet upscale demand for all-wheel drives. Last year, Britain’s Bentley announced tentative plans for its own SUV.By 2015, sales of the plushest SUVs will increase about 20% in Western Europe, 30% in the United States and 50% in China, the consulting firm predicts. The Cayenne has become Porsche’s top-selling model since its launch a decade ago, with 59,000 sold last year and a US$158,709 price tag on the high-performance Turbo version.To develop the new model, Lamborghini is shelving plans for a four-door sedan along the road-hugging lines of its 2008 Estoque show car. Its “closer to the road” slogan was introduced the same year and is still used in 2011 product videos.
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