What is the Deal with the Enzo Ferrari?

History of the Ferrari

Ferrari is based in Maranello, Italy and was founded by Enzo Ferrari in 1929. He didn’t intend to build Ferrari cars for the road and Ferrari only sold his cars in order to fund his love for racing. The Ferrari company sponsored manufactured race cars and racing drivers for many years and has enjoyed continued success in Formula One racing. Ferrari started making street-legal Ferrari vehicles in 1947, with the 125 S, which had a V12 engine.

The Ferrari California is the first Ferrari automobile with front engine V-8.

 http://www.ferraricalifornia.com/webapp/feel.htm?locale=en_GB#/f149/14/12/1/1/

Enzo Ferrari-Image via Wikipedia

 Ferrari North America

Ferrari North America (FNA) is the exclusive importer of Ferrari cars in Central, North and South America. Ferrari North America accounts for about 30% of Ferrari`s global sales. China, the Middle East and the United States are among the largest markets for Ferrari cars.

Video- Ferrari Enzo in Action

Ferrari Pictures

Enzo Ferrari-Image via Wikipedia

 While there has been a recessionary trend in the car market worldwide, accompanying the economic decline across the globe, sales of hybrid cars as a whole have increased in 2008 and 2009. Analysts think that buyers are choosing hybrid cars because hybrids allow savings on fuel costs and because of the range of options available-for example Nissan has the Altima, which is a sedan and GMC has the Yukon, which is a SUV.

It may be that companies that are in the business of making cars can better protect their market share by developing hybrids. Ford found that that 60% of their sales of the Ford Fusion-a hybrid-in February, 2010, were to first time Ford customers.

Ferrari Pictures-Image via Wikipedia

Ferrari cars have joined the hybrid trend and Ferrari has designed the Ferrari 599, a 200mph electric hybrid vehicle. The 599 is an experimental vehicle-vettura laboratorio-and there currently isn’t a good estimate for a release date.

Ferrari Pictures

Ferrari Enzo Omotesando Tokyo Japan-Image via Wikipedia

Ferrari has a business relationship with Shell Oil. Shell V-Power was developed over many years of collaboration between Shell and Ferrari.

Ferrari Pictures

Ferrari Enzo -Image via Wikipedia

Ferrari Cars: The Ferrari Enzo

Ferrari Pictures

Ferrari Cars: The Enzo Ferrari Monaco-Image via Wikipedia

Ferrari has licensed many other items besides Ferrari super cars, which bear the Ferrari brand. For example the Acer auto-branded laptop, the Ferrari One, is an 11-inch netbook decked out in Ferrari’s traditional red. Other Ferrari branded items include eyewear, perfume, laptops, watches, high-tech bicycles and cell phones.

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