When I was driving out of the shopping centre car park the other day I noticed the colour of the car in front of me – pea green. It was fairly new and it looked immaculate, clearly it was well looked after, but one nagging thought wouldn’t go away – who would choose to buy a pea green car? Even if the present owner didn’t buy it from new, someone must have done. I find it hard to believe that anyone would decide to spend such a large sum of money on a car and then insist that it absolutely had to be pea green and nothing else would do! It is a very suitable colour – for peas, but I am only aware of one couple who selected that colour for a mode of transport, and the owl and the pussycat were such an ill matched pair that nobody would have noticed their boat.
Perhaps the car was bought by an exhibitionist who would do anything to get noticed, but even that is a bit of a stretch of the imagination. Even an exhibitionist would not choose such a diabolical colour for a car. Imagine the marketing strategy, did they offer a substantial discount on the purchase price in order to make pea green the ‘new black’, or were they aiming specifically at the colour-blind market? Oh well, I guess I will never know, it is just one of life’s unsolved mysteries.
Image via Wikipedia
We have come a long way since Henry Ford famously offered the Model T in ‘any colour so long as it’s black’ but I think perhaps there are limits! According to the AA the three most popular colours for cars are blue, red and silver, but I believe black is increasing in popularity. Apparently six out of ten new cars are blue, red or silver while only one person in ten chooses green or white and less than one person in a hundred chooses a pink, turquoise or yellow car.
Some claim that a white car is the safest because it has better visibility, but a New Zealand study that was published in the British Medical Journal in 2003 looked at car colour and the risk of injury in a crash reported that silver was the safest colour. However so many other factors have to be taken into account, the result could be due to the type of people that buy silver cars or the driving conditions in the area of the study.
Research carried out by the AA suggests that blue and red cars are the most likely to be targeted by thieves, but that is not a big surprise as those are the most popular colours and there are more of them on the road.