BMW and The High Cold “Cooper”

He is the namesake for the cold high “Cooper”: the Mini Cooper

The car manufacturer BMW has done with an advertising campaign in its own cause no good favor: one of his famous namesake car models for the current cold Siberian High “Cooper”. The company has secured itself some time ago by the Institute of Meteorology at the Free University of Berlin, the name sponsor “Cooper,” a BMW spokesperson said on Thursday in Munich. The background is a marketing campaign for the popular small car Mini Cooper, produced for years under the umbrella of BMW.

The Group therefore also secured sponsorship for the names of the Deep “Minnie”. The current prolonged cold spell in Europe were far more than 120 people died. BMW explained that the temporal context of the marketing campaign and the impact of the highs have been foreseen.

The Free University of Berlin by the name of selling sponsorships were awarded in the weeks ahead. The Meteorological Institute before going in alphabetical order, not the number of registered names for weather areas is known. That the high “Cooper” so assume catastrophic proportions, very sorry BMW, said the group